Check Your Analytics

Before you even think about improving your search engine visibility, you need to know where your business currently sits. Tools like Google Analytics, Search Console, and Bing Webmaster will show you how your site is performing. You can find out which pages are your most popular ones and which really aren’t working for your site.

These tools will show you how long people are currently spending on your site – if they are only on a page for a few seconds, something needs to change. You can also use them to see which terms people use when searching for your business.

 

Integrate Keywords

Those terms you found on your analytics will be a key part of your SEO campaign. You can also use platforms like Google AdWord, SEMRush, or AhRefs to find the keywords that will bring people to your site.

Once you’ve found those keywords, use them sparingly. Stuffing them into your content at every angle will actually harm your search engine optimisation efforts. Search engines are very advanced these days and can spot when a site might just be pretending to fulfil the users’ needs rather than offering real value. So use one or two keywords occasionally throughout your text and ensure your content is interesting to your target audience.

 

Present Your Content in a Scannable Format

This means no long paragraphs of text. Headings. Bullet points. And a clear call to action. Put a few keywords in the headings, but make sure they’re relevant. Your headings should tell you exactly what follows below so that your readers know where to find the information they want. This bit might sound like it’s more for your customers than the search engines (which, by the way, is exactly the right way round), but by giving your readers something they can follow with ease, they will stay on your pages for longer, showing search engines that your text is useful.

 

Fill In Your Meta Fields

Boring! I know! But these annoying extra boxes in the back end of your website are handy for search engines, helping confirm the content that can be found on your site. They only take an extra minute or two to fill in, but with a few well-placed keywords, they can be a vital part of your SEO campaign.

 

Links, Links, and More Links

This is possibly the most difficult one on our SEO list. Internal links are pretty straightforward – wherever you see something on your site that can link to another page, do it. It makes navigation around your site easier and tells web crawlers where to go.

It’s those pesky external links that are hard. There are places you can go that offer to put links to your website on lots of other websites in return for some of your hard-earned cash. This investment will damage your search engine visibility, so don’t do it! If any links look false or don’t make sense to a search engine, they will assume they are not genuine and that your site is fake too.

The best way to get these links to your website is through guest blogging. Find a business that will happily trade guest posts with you, and you’ll generate another revenue stream while boosting SEO.

 

Getting it right is tricky and time-consuming, but SEO can benefit your business. You know what to do if you want some help creating SEO-optimized content! Contact me for a quote!