Check Your Analytics

You might think that having no visitors to your website means there will be no analytics. However, if you have Search Console or something similar, you can see what keywords have led to your business showing up on Google.

Now, I’m not an expert in setting up analytic tools. I asked my web developer very nicely, and he did it for me. But if you are tech-minded, it’s not hard to do and is so helpful.


Check Your Search Engine Ranking

What happens when you search for your business on Google? Are you top of the list, or do you have to scroll through hundreds of other businesses before getting to your own? If you are not on the first page, you need to get there. Take note of those keywords on Search Console and create content with them. And it’s not enough to do this once, you need a regular stream of content on your website to keep it fresh and relevant.

This is the most basic step you can take to improve your SEO. There are a lot of other things you can do. Check out this blog post for more ideas.


Check Your Content

Have a good read-through of your content. If you were a customer, would you find it valuable? There is a good chance people are finding your website, but they either have no idea what it is you are offering or they don’t relate to your content. In both cases, they are probably going elsewhere. While SEO is important, it is not enough on its own. You need to have the right words on your website crafted in the right way so that visitors read on and follow your call to action.


Check Your Loading Times

Have you ever clicked a link to a website and then had to wait five minutes for it to load? Did you wait, or did you leave in favour of a website that loaded quickly? Most of your customers will do the latter. If your website takes too long to load, you need to find out why and address it quickly.


Check Your Marketing Plan

A website with great SEO is not enough, even if it loads quickly and the content is amazing. You might be lucky enough to get one or two organic customers, but you need to create a buzz elsewhere too. Regularly post on your preferred social media platforms to drive people to your website. Make sure it is on your business cards and all marketing material. Everywhere you can promote your website, do it! Get creative and watch the visitor numbers rise!

The key is to treat your website like an ongoing concern. You should always be looking to add SEO-optimized, valuable content while promoting it as often as possible in many different ways.

If this sounds like too much work, head over to our content consultation page and fill out the form. Let’s talk content.